Articles For Marketing Your Website Or Blog Online
Once content on your website is taken care of - written well, reads fine, and gives a complete story about what you do and how you can help, it's time to promote it. The most effective and organic way to do it is by creating and publishing marketing articles. You can write them yourself or hire a professional marketing copywriter for the job.
There are certain pre-requisites to this. Don't just start writing and posting articles hap-hazard. Plan well and in advance. Have a strategy. How frequently will you write; who will write; where will you post them, what outcome do you expect and within what time-span; your plan B, next step, will there be other marketing activities happening simultaneously, and so on....
Whether you write your own articles or hire a writer, it's either going to cost you time or money. So whatever you decide, do it well. If you'd like to discuss this further, you can talk to me. Phone number is at the top, on your right. Or write to me. Discussions are welcome and may teach both of us something new.
Marketing is an essential component of running a business successfully; whether you run it online or off-line. If you don't market your site, it will lose its steam. Everyone we know has a website; who will do well will depend on who'll market its better. It's no secret that the environment has become very competitive.
Once a site or a blog goes live, content on it is complete, off-site marketing should start. It brings more traffic your way. The more people will visit your site, better will be your sales. As an entrepreneur, manager, or professional, if you own a website or blog, a well planned article marketing campaign is the most organic and effective method to promote any business.
If you are unsure you can even experiment with a short term article marketing campaign or a trial campaign to see how it works. Once comfortable you can go full on.
Writing and publishing articles basically comprises adding fresh and interesting content on your blog and website; it helps the business reach a wider set of audience online. A professional web content writer helps entrepreneurs to promote their site by building optimized, focused, and easy to read article campaigns.
While working on article writing assignments for blogs, websites, or clients who want to use them as guest posts, link baits, etc; a responsible content writer ensures he has a pre-decided strategy for it.
Marketing articles are drafted in a way that helps them to hold reader as well as spider's attention; writing with readers in mind is content writer's first and main concern; because the speed at which and the direction in which, these search engines are evolving, it is already clear that end user experience and benefit will eventually take precedence over everything else.
Marketing articles customarily have a prominent headline. So that when visitor reads them, he instantly knows what to expect; likewise, the sub headlines and bullet points in the articles help to keep ambiguity at distance; a fleeting glance at them are enough to give the reader an insight into the article. Credit line under marketing article also holds a great importance as it is created with a motive of encouraging the reader to click on his website.
A good content writer ensures that articles always revolve around the core topic & phrases; and keep the focus intact. He understands that the visitor who has stopped to read the article is looking for some information. And if his questions are not answered in the article, he is likely to move away. This reader may be your potential future business associate; a testimonial; a reference; whatever.
Article writing is part of Search Engine Marketing Strategy that plays a crucial role in building a business online. However you can't let any marketer or optimizer fool you into believing that it is the single most important factor in building a business online. Though good content is the foundation but there are several other factors that go into making a business successful.
Factors such as the age of domain; number & quality of links pointing at your site; navigational architecture of your blog (interlinking), how well are the images & videos optimized; how frequently you add content to your site or blog; its placement relevance; and most importantly how is it rated on the quality scale; and finally the X-factor edge that your site offers.
If you want articles written or re-written for your website, blog, for guest posts, pillar posts, etc, do write to me with your URL and a brief description about your business goals and business.
