Why is Optimized Web Content Considered So Important?
Why is Content gaining so much importance?
Content is important and truly a BIG deal because almost everything on the Internet is about content. Be it web content (textual) for blogs, websites, forums; or info graphics and product information; or social media; which is overflowing with content; images in modern context are considered content; albeit in a different format; you name it!
People searching for information online are mostly looking content that can answer their question; again content!
Spiders index, evaluate, and rank your website & blog on the basis of freshness of content; people link to your site and blogs based on the quality of content you have produced; number of comments your guest post can generate is highly dependent, again on the quality of content; when a post goes viral and gets widely circulated the credit goes to content. When you are trying to improve popularity or ranking of your website, what do you do? Work with content, isn't it? What else do you think is left?
This proves that finally everything boils down to content. My personal suggestion is that if you have limited money to promote your website or blog, spend it on getting good content written more than anything.
There is no denying that SEO is an important technique that every site must implement in order to get ranked on search engines; however it makes a lot of sense to invest in content first; let me explain this to you.
Even if the best SEO is creating strategies for your website or blog; and let us also assume things click and your site achieves high ranking and its traffic improves; however if content on your website or blog does not sound convincing; then no matter how much ever traffic your website may attract, if your visitor can't identify with the content he is not likely to become your customer.
On the other hand if your content is well written and compelling, then even the little traffic that your site is generating will make sense because your content will get clients hooked & your conversion rate will improve.
Even SEO companies have realised the importance of content and are putting a lot of stress on website owners to get quality content developed for their websites and blogs.
No amount of money, marketing, tools, or strategies can compete with free flowing, organic content. If you have a website or blog for which you want to get content written or you want to get existing content evaluated, do send a mail to me, I will get back to you as soon as I can.
Until then, keep adding good content; and keep growing.
