Is the Site Optimized For Search Engines?
You've checked the design appeal, ensured that it is designed within guidelines, the trust element is in place, now the fourth stage is, getting the site optimized. if you ask me, hire a professional.
If you will try to do it yourself without experience and knowledge you might waste time that you could have utilized on building your business. While you focus on your core business you can leave it to your SEO to take care of your site and send additional traffic your way. Think about it.
understand this:
Getting an SEO complaint site designed and optimizing your site are two different things, directly related to each other, but not quite the same. SEO complaint web design means that the design will facilitate the spider to take note of SEO techniques that is implemented on the site from within (on-site optimization) as well as from outside (off-site optimization).
Optimizing a site, on the other hand means actual implementation of the strategies which spider will take notice of, and based on relevance of strategies, rank it in SE.
Is your site optimized for Search Engines? Optimizing a website is the most organic way to market and divert traffic towards it. SEO improves your ranking, traffic, reputation, chances of sales and a lot more. SEO happens from within (on site SEO) as well as from outside (off-site SEO). It's carried out by the same person.
The process of Search Engine Optimization should ideally start at the designing stage. It requires services of a professional SEO who will tailor and implement the strategies on your site. Hiring a professional helps because he is familiar with SE trends and guidelines based on which he will build and implement strategies.
Choosing the right set of primary and secondary keywords is the foundation of competent optimization. It requires an in-depth study of the industry as a whole, which includes understanding the product, its demand, your competitors, their SE strategies, your customer, their profile and preferences, and so on.
Based on the above, Meta tags for various pages are created along with headline tags followed by content optimization. If the site has images and videos, they are also optimized. Likewise interlinking anchor texts are optimized. Similarly there are offsite strategies that have to be applied from outside.
While hiring SEO ensure he does not use unethical SEO practices. SEO is a slow process to build a business online, but it's the only way to do it. When you optimize your site using organic means, your results are organic, the trust you are building is organic, and the place you are making for your product in the market is organic and enjoys positive reputation and feedback and so on….
First Factor to Get Content Read - a Good Web Design
Second Post was about Site Conveying Trust
Third Post was about checking the SEO status of your site
Concluding and coming up post will talk about devising a marketing plan for your site
